Do Muscle Minded Bears sacrifice taste for health?

Not at all. We understand that if you're not enjoying your food, then this almost entirely defeats the purpose of eating.

If you enjoy traditional sweet gummy bears with a slight sour kick, then you wont be disappointed with our gummies at all. A healthy candy that tastes great may sound too good to be true for some, but sometimes you really can have your candy and eat it too.


In short, Gelatin is derived from animal tissue. It is made almost entirely of protein, and it provides tons of health benefits which include but are not limited to: a high satiety index, joint support, and gut health benefits!

Gelatin is also very viscous and thus absorbs a ton of water, so much that even just small amounts of Gelatin can swell up significantly when water is added. Couple it with low calorie sweeteners and flavors, and you can create foods that are great tasting, low-calorie-dense, filling, and healthy!

Gummies have always (until now) used gelatin in only very small amounts - just enough to give them their chewy, “gel” structure. After that, the remaining bulk of the gummy would be comprised of sugars, corn syrups, and even high amounts of supplemental fibers in some cases. This results in a gummy that’s high in sugar, high in calories, low in protein, potentially upsetting digestion, and thus as far away from healthy as it gets. Muscle Minded Bears are essentially a reverse formulated gummy: tons of gelatin and almost 0 sugars. 


Gelatin is an incomplete protein, missing only 1 amino acid – tryptophan. Yet this is not an issue, because you are unlikely to eat gelatin as your only source of protein. If you consume muscle-meats and/or dairy protein, you’ll be getting plenty of tryptophan.

Gelatin provides an ample amount of proline and glycine – the connective tissue amino acids - which were relatively abundant in our ancestral diet, but relatively scarce in modern diets due to a lack of gelatin-rich foods on the market.

In fact, 35% of the amino acids in gelatin are glycine, making gelatin the richest natural source of glycine. Research has shown that, although your body can make glycine, you won’t usually make enough to guarantee a healthy metabolism. This means it’s important to consume enough in your diet. 


100% grass-fed bovine (cattle).


Erythritol is a sugar alcohol that occurs naturally in fruit and certain fermented foods. It’s nearly identical to sugar in terms of taste and texture - but without any of the calories! Erythritol is also very well-tolerated by the GI tract and isn’t prone to causing any unpleasant side effects. In fact, it can be consumed up to 1g/kg body weight per day without any issues.


Take the total carb count (22 grams) and subtract the amount of allulose and erythritol which will give you the net carb count. Each pack contains 14 grams of allulose and 4 grams of erythritol, 3 grams of vegetable glycerin and 1 gram of natural sugar in the flavoring. Thus, 22g carbs - 18g (erythritol and allulose) = 4g net carbs.


Allulose is an exceedingly low calorie sugar (0.2 kcal/gram) which occurs naturally in fruits such as jackfruit, figs, and raisins.


Yes and yes! The macros are 18g protein, 4g net carbs, and 1g fat per pack.


You know how sometimes when you open a bag of food and half of it is just air? Yeah, we hate that too. Our packs - which are 56 grams/2 ounces - are filled to the brim with about 18 sizable gummy bears per pack! 


Sucralose gives the same clean, sweet taste you'd expect from regular sugar. However, it contains 0 calories.

"Aren't artificial sweeteners bad for you though?"

From the Henselmans PT Course:

"The answer is very short. No, they're not. For the most commonly available and useful artificial sweeteners, aspartame and sucralose [2], in particular, there is an overwhelming amount of evidence establishing their safety for humans in non-extreme quantities [2]. All research of potential side-effects is invariably in animals consuming more of the sweetener than anyone ever would and then factoring in a 100-1000x safety factors in humans in relation to bodyweight, or it’s shoddy, later falsified epidemiological research.

All currently legally approved artificial sweeteners are perfectly safe when consumed below the maximum recommended intakes, which means most people needn’t worry about them."