In short, Gelatin is derived from animal tissue. It is made almost entirely of protein, and it provides tons of health benefits which include but are not limited to: a high satiety index, joint support, and potent gut health benefits!

Gelatin is also very viscous and thus absorbs a ton of water, so much that even just small amounts of Gelatin can swell up significantly when water is added. Couple it with low calorie sweeteners and flavors, and you end up with foods that are great tasting, low-calorie-dense, filling, and healthy!

Gummies have always (until now) used gelatin in only very small amounts - just enough to give them their chewy, “gel” structure. After that, the remaining bulk of the gummy would be comprised of sugars, corn syrups, and even high amounts of supplemental fibers in some cases. This results in a gummy that’s high in sugar, high in calories, low in protein, potentially upsetting digestion, and thus as far away from healthy as it gets. Muscle Minded Bears are essentially a reverse engineered gummy: tons of gelatin and almost 0 sugars.

Erythritol is a sugar alcohol that occurs naturally in fruit and certain fermented foods. It’s nearly identical to sugar in terms of taste and texture - but without any of the calories! Erythritol is also very well-tolerated by the GI tract and isn’t prone to causing any unpleasant side effects. In fact, it can be consumed up to 1g/kg body weight per day without any issues.

Allulose is an exceedingly low calorie sugar (0.2 kcal/gram) which occurs naturally in fruits such as jackfruit, figs, and raisins.

Sucralose gives the same clean, sweet taste you'd expect from regular sugar. However, it contains 0 calories.

"Aren't artificial sweeteners bad for you though?"

From the Henselmans PT Course: "The answer is very short. No, they're not. For the most commonly available and useful artificial sweeteners, aspartame and sucralose [2], in particular, there is an overwhelming amount of evidence establishing their safety for humans in non-extreme quantities [2]. All research of potential side-effects is invariably in animals consuming more of the sweetener than anyone ever would and then factoring in a 100-1000x safety factors in humans in relation to bodyweight, or it’s shoddy, later falsified epidemiological research.

All currently legally approved artificial sweeteners are perfectly safe when consumed below the maximum recommended intakes, which means most people needn’t worry about them."